Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.

Past failures unlock future successes

I make up my mind about whether I can trust someone within 60 seconds of meeting them

Most "necessary evils" are far more evil than necessary.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

You need lucky breaks to be successful.

My mother always taught me never to look back in regret but to move on to the next thing. The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me. I have fun running all the Virgin businesses-so a setback is never a bad experience, just a learning curve.