In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.
Richard BransonYour brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.
Richard BransonWhen you are starting a business or going down any challenging endeavor, you are bound to encounter challenges. You are going to hit many roadblocks and obstacles. These are obstacles that would make any sane person want to throw in the towel and quit. If you want your business to succeed, you canโt do that (duh).
Richard Branson