We have a business that some people feel pollutes, and I happen to agree with them. ... And so on the basis of trying to do good and, you know, hopefully turn a profit, what we did was we pledged that we'd put all the profits from our airline business into trying to develop clean fuels.

Every risk is worth taking as long as it's for a good cause, and contributes to a good life.

Remember it's OK to be yourself.

If you aim higher than you expect, you could reach higher than you dreamed.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.

Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway.

Your brand name is only as good as your reputation