Nothing else even comes close.

Every business will face tough times.

I am a great believer that you need passion and energy to create a truly successful business. Remember many new businesses do not make it and running a business will be a tough experience, involving long hours and many hard decisions - it helps to have that passion to keep you going.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.

I've taken many knocks over the years but it has only made me stronger and more determined to succeed.

Every aspect of life is magnificent and wonderful. It's so important to keep fit and healthy.

My definition of success? The more you are actively and practically engaged, the more successful you will feel.