There is no point in starting your own business unless you do it out of a sense of frustration.

Luck is when determination meets opportunity

Realize that the people who are working with you, this is their life. You know, 80% of their time is spent at work. Make sure that they're proud of what they're doing, that they're enjoying what they're doing.

You only live once, and I just don’t want to waste a minute of my life.

What does the name Virgin mean? We are a company that likes to take on the giants. In too many businesses, these giants have had things their own way. We are going to have fun competing with them.

Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.