The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.
Richard BransonA business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Richard BransonTrain people well enough so they can leave, treat them well enough so they don't want to.
Richard Branson