Actually, we did a fun April Fools' thing with Google a couple of years ago, which we called Virgle. And we looked for volunteers to go on a one-way trip to Mars.
Richard BransonI just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I've done I would not have done if I'd have asked the accountants to look at them before.
Richard Branson