I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

India is an incredibly vibrant market, which Virgin already, through Virgin Atlantic, has the pleasure of working in. I am delighted that Virgin Comics will not only help to launch the Indian comic market and spin it into the West, but will develop new and exciting talent.

Most entrepreneurs are not doing it for financial motives in the first place. They're just people who love creating.

It can be a challenge not to let failure, or negativity from others, prevent you from going after what you believe in and what in your gut you know can work. However it is important to face these challenges head on and give them a go and importantly don't beat yourself up if you fail - just pick yourself up, learn as much as you can from the experience and get on with the next challenge.

I am impressed with just the enthusiasm for life and the fact that some of these people are in their 80's, even 90's, and they're absolutely determined to get out there and make a difference.

Entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it.

If you get into entrepreneurshi p driven by profit, you are a lot more likely to fail. The entrepreneurs who succeed usually want to make a difference to people’s lives, not just their own bank balances. The desire to change things for the better is the motivation for taking risks and pursuing seemingly impossible business ideas.