We love Formula One and think Formula One's great. But we think Formula E is different. We would be making a big mistake if we tried to compete with Formula One and be similar to Formula One, we have to be radically different to Formula One to have a chance of survival. I don't mean survival by beating Formula One but co-existing complimentary to Formula One.

I want Virgin to be as well-known around the world as Coca-Cola.

I think business needs to have a heart and to have a heart a company must be more than just a moneymaking machine.

My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'

People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.

Some 80% of your life is spent working. You want to have fun at home; why shouldn't you have fun at work?

I was the kind of entrepreneur that never really felt I made it. When Mike Olefield's "Tubular Bells" [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.