And [we hope to sell] the clean fuels to other airlines. I mean, the exciting thing about the breakthrough with clean fuels for the airline industry is there's only 1,700 pumps in the world that fill up the airlines.

All good leaders listen to their people and empower them to go away and turn any innovative ideas they have into a reality.

I've had many challenges - every entrepreneur does - it's the nature of the beast.

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

When you are ready to make your first hires, look for people who understand your passion, want to add to your ideas and can envision ways to make improvements.

I may be a businessman in that I set up and run companies for profit, but when I try to plan ahead and dream up new products and new companies, I'm an idealist.

To be successful, you have to be out there, you have to hit the ground running