Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Travel the world and meet people. I've been fortunate enough to see so much of the world, and being able to do so has brought me so many wonderful friends and experiences. There is no better way to learn than exploring new places.

My philosophy is that if I have any money I invest it in new ventures and not have it sitting around.

It's never easy to set up any business, but it comes back to determination and drive and the love of what you do!

I think in life the key thing is just to fight really hard to make sure something survives. If it looks like you've done everything you can to avoid failure, just move forward, move on and learn from it.

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

I want Virgin to be as well-known around the world as Coca-Cola.