You never know with these things when you're trying something new what can happen. This is all experimental.

Sometimes miracles come in pairs.

We love Formula One and think Formula One's great. But we think Formula E is different. We would be making a big mistake if we tried to compete with Formula One and be similar to Formula One, we have to be radically different to Formula One to have a chance of survival. I don't mean survival by beating Formula One but co-existing complimentary to Formula One.

Above all, you want to create something you're proud of.

Please be polite. Nothing in life should erode the habit of saying thank you to people or praising them.

Success Comes from listening to your customer.

If you don't succeed at first, there's no need for the F word (Failure). Pick yourself up and try, try again.