You never know with these things when you're trying something new what can happen. This is all experimental.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

Anyone who makes an effort at whatever they hope to accomplish can, and will, seriously improve their chances of succeeding.

Put your passions to work to make this world a better place.

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

Success cannot be measured in wealth, fame or power, but by whether you have made a positive difference for others.

I like to set myself a new adventure challenge at least once or twice a year because I love that side of my life. I love getting fit and training for it.