Have passion for what you do; believe in yourself and your product and your customer; persevere; delegate; listen. Have fun. Today, I add: "Do good".

I believe that drudgery and clock-watching are a terrible betrayal of that universal, inborn entrepreneurial spirit.

Everything in your business can be outsourced... if you're not emotionally attached to doing it all.

I like to set myself a new adventure challenge at least once or twice a year because I love that side of my life. I love getting fit and training for it.

People who work for me are working for what I believe in. The leaders who run our companies do so on the basis of those who came first and who said, "A company is its people." I hope my companies are run on the basis of praising their workers and looking for the best in them, not criticizing them. In the same way that you water a plant and it sprouts leaves, people flourish when you praise them.

I just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I've done I would not have done if I'd have asked the accountants to look at them before.

The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.