You only understand information relative to what you already understand.

A weekday edition of The New York Times contains more information than the average person was likely to come across in a lifetime in seventeenth-century England

People can be motivated to creativity simply with the instruction to "be creative."

Education is to learning as tour groups are to adventure.

My opening line to my students, and a recurring theme in my classes, was that the big design problem isn't designing a house for your parents or yourself, a museum, or a toaster, or a book, or whatever. The big design problem is designing your life. It's by the design of your life that you create the backboard off which you bounce all your thoughts and ideas and creativity. You have to decide what it is that you want to do each day.

You only understand information relative to what you already understand.

The fundamental failure of most graphic, product, architectural and even urban design is its insistence on serving the God of Looking-Good rather than the God of Being-Good.