People can be motivated to creativity simply with the instruction to "be creative."

Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding.

Order is no guarantee of understanding. Sometimes just the opposite is true.

I like to question the minutia, to get to the essence of things. The minutia of life is all about design. It's about the design of how you talk to another human being; it's the design of speech; it's the design of everything we do. We need to be better at listening, and we need to aim more directly at understanding and being understood.

One of the most anxiety-inducing side effects of the information era is the feeling that you have to know it all.

The key to making things understandable is to understand what it's like NOT to understand.

People never forget things, they just never remembered it in the first place because it was too boring