Being honest is what counts. To make the ordinary extraordinary is so much better than starting with the extraordinary.

Someone trying to be funny probably isn't as funny as someone who doesn't want to be funny but is and can't help it. Someone being serious or angry might be funny. If you get angry, the first thing I want to do is laugh because I don't know why you're getting that angry. Pathos makes me laugh, funerals make me laugh.

Comedy is a medicine - a healing process that can help people get through difficult times and understand things better

The world is bigger than all the parts. That's the important thing, and one thing can throw everything off kilter. And you must never let yourself off. You'll let yourself off by mistake. So you shouldn't do it consciously. You have to be above it all and just be very disciplined with it. Just be very disciplined with it.

I know how much embarrassment hurts, and I love it as a theme because you can keep digging a hole. It's just an endless well, embarrassment.

What is the single most important thing for a company? Is it the building? Is it the stock? Is it the turnover? It’s the people, investment in people. My proudest moment here wasn’t when I increased profits by 17%, or cut expenditure without losing a single member of staff. No. It was a young Greek guy, first job in the country, hardly spoke a word of English, but he came to me and he went ‘Mr. Brent, will you be the Godfather to my child?’. Didn’t happen in the end. We had to let him go, he was rubbish. He was rubbish!

It's better to create something that others criticise than to create nothing and criticise others. Go create, have fun!!