There are several ways to apportion the family income, all of them unsatisfactory.

There are two ways to travel, first class or with children.

You want to go easy on the suicide stuff - first thing you know, you'll ruin your health.

Next to an old-fashioned church social, or possibly a monster bridge party, there is no buzz which can equal the sibilant buzz ofa matinée.

We are constantly being surprised that people did things well before we were born. We are constantly remarking on the fact that things are done well by people other than ourselves. "The Japanese are a remarkable little people," we say, as if we were doing them a favor. "He is an Arab, but you ought to hear him play the zither." Why "but"?

A child of three cannot raise its chubby fist to its mouth to remove a piece of carpet which it is through eating, without being made the subject of a psychological seminar of child-welfare experts, and written up, along with five hundred other children of three who have put their hands to their mouths for the same reason.

I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.