I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.

A man of forty today has nothing to worry him but falling hair, inability to button the top button, failing vision, shortness of breath, a tendency of the collar to shut off all breathing, trembling of the kidneys to whatever tune the orchestra is playing, and a general sense of giddiness when the matter of rent is brought up. Forty is Life's Golden Age.

I am pretty sure that, if you will be quite honest, you will admit that a good rousing sneeze, one that tears open your collar and throws your hair into your eyes, is really one of life's sensational pleasures.

You won't find one fish in a million that has enough sense to come in when it rains.

There is no doubt that every healthy, normal boy...should own a dog at some time in his life, preferably between the ages of forty-five and fifty.

If Mr. Einstein doesn't like the natural laws of the universe, let him go back to where he came from.

One of the easiest forms of pretense to break down is the pretense of enthusiasm for exotic foods. Just bring on the exotic foods.