I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.

The ideal age for a boy to own a dog is between forty-five and fifty.

Consider the number of young people all over the world who are getting married, day in and day out, for no other reason than thatsomeone of the opposite sex looks well in a green jersey or sings baritone, and then tell me that divorce has reached menacing proportions. The surface of divorce has not even been scratched yet.

We are constantly being surprised that people did things well before we were born. We are constantly remarking on the fact that things are done well by people other than ourselves. "The Japanese are a remarkable little people," we say, as if we were doing them a favor. "He is an Arab, but you ought to hear him play the zither." Why "but"?

People who begin sentences with "I may be old-fashioned but--" are usually not only old-fashioned but wrong. I never thought the time would come when I should catch myself leading off with that crack. But I feel it coming on right now.

There may be said to be two classes of people in the world; those who constantly divide the people of the world into two classes and those who do not.

The problem of what to wear while lolling about the house on a Sunday afternoon is becoming more and more acute as the fashions in lolling garments change. The American home is in danger of taking on the appearance of an Oriental bordello.