Stories are how we remember; we tend to forget lists and bullet points.

Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.

The principle of Creative Limitations calls for freedom within a circle of obstacles and restricted boundaries. Talent is like a muscle: without something to push against, it atrophies. So we deliberately put obstacles in our path - barriers that will inspire us. We disciple ourselves as to what to do, while we're boundless as to how to do it.

Politics is the name we give to the orchestration of power in any society.

The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.

Aristotle said time is a measure of change, and this movie is about changing in time, through time, while remaining the same person. That's a philosophical paradox and a moral dilemma. But 'Casablanca' says it's possible. You can have both. That's what it means. And that's my wish for you: that you would have both.

Classical design is a mirror of the human mind. It's how we see the world.