In the Rather/Bush incident, it was totally unfair. CBS was trying him and convicting him and trying to execute him on national television. They had made up their minds. CBS made the fatal error of trying to become the political opposition to George Bush. And, when they did that, they put themselves in an arena where they can get knocked on their fanny.

Reporters have a different point of view and a different job. Consequently, to the extent that you can help them turn in an interesting story that their editor is going to like and that's going to further their careers, they're going to give you more ink and cover you.

If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.

Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye.

I quit politics because I hated it.

Does Rupert like me? I think so, but it doesn't matter. When I go up to the magic room in the sky every three months, if my numbers are right, I get to live. If not, I'm killed. Our relationship isn't about love-it's about arithmetic. Survival means hitting your numbers. I've met or exceeded mine in 56 straight quarters. The reason is: I treat Rupert's money like it is mine.

Just because someone thinks he is being attacked by the media doesn't mean he is. Many times the media actually is being fair, and they're attacking for good reason.