If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.

Don't back off on traditional values. It's important to show respect and tolerance for others, but they must show the same respect for your values. Tolerance is a two-way street.

Phrase it in an interesting way; don't phrase it in a mean or unfriendly way. Bob Dole said that if there's anything he would have done differently, he would have said [to George Bush] "Start telling the truth about my record" instead of "Stop lying about my record." Frankly, had he done that, life might be different for Bob Dole today.

I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.

There is a - deep down, underneath all the work I do, I think there's a laziness in me.

To be successful, you've got to get the kind of torque that's created by a push and a pull.

I don't care what the polls say.