Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.

You've got to find a difierent approach. You've got to create some interest in your language, in the words and pictures you create. If a candidate can't give a 10-minute speech and have reporters reaching for their pens in the first 90 seconds, he probably shouldn't be running.

The candidates that can’t face Fox, can’t face al Qaeda.

To be successful, you've got to get the kind of torque that's created by a push and a pull.

People always describe my successes in life. My successes in life tend to be personal, not career.

You've got to attract interest in your candidate. The problem when you're running far behind is that you've got to move through those positive phases very quickly. Then, you have to draw attention to the other guy. You've got to create interest in why you differ from him and you've got to create a desire to remove him.

Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.