Your profits reflect the success of your customers.

When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.

Are people being the least you expect of them, or the best they expect themselves to be?

You can't stop change. Don't let it stop you.

Even a tiny step is one step closer to where you are going.

Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.

Tend your own garden: savor the blossoms, trim the weeds.