Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.

There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.

Could you achieve the possible without trying? Could you achieve the impossible if you refuse to stop trying?

Create a compelling service vision. When people want to, they will.

Service is taking action to create value for someone else.

Every service problem is as an opportunity to show you care.

When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.