If you're always doing what you've always done, you'll never see (or become) what you could be!
Ron KaufmanIf you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
Ron KaufmanWithout commitment, no price will be low enough. With commitment, no price will be too high.
Ron KaufmanListen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
Ron KaufmanWhen things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
Ron KaufmanWhat's possible today isn't bound by what was possible yesterday, and is never a measure of what's possible tomorrow.
Ron KaufmanIf customers say you're just 'all right', you've not done enough, you've failed to delight.
Ron KaufmanCould you achieve the possible without trying? Could you achieve the impossible if you refuse to stop trying?
Ron KaufmanHow much good can you do today? How much love can you give? How much care and kind attention?
Ron KaufmanAlways trust people and they may let you down. Always distrust people and you have let them down.
Ron KaufmanAsk your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
Ron Kaufman