After years of telling corporate citizens to 'trust the system,' many companies must relearn instead to trust their people - and encourage their people to use neglected creative capacities in order to tap the most potent economic stimulus of all: idea power.

The goal of winning is not losing two times in a row.

Competition has never been more threatening than it is now. Innovative thinkers challenge the status quo in their organizations. They are often viewed as "troublemakers." They threaten the defenders of the status quo. So competition within an organization can also be brutal. The most effective leaders overcome "the ideology of comfort and the tyranny of custom" by being change agents themselves. They encourage and reward innovative thinking. I have observed that people only resist changes imposed on them by other people.

During the Boom Years, it was so easy to lose sight of basic values. For example, there was lots of nonsense said and written about the so-called "New Economy." Some people said all economic laws have been overturned! Then all the problems developed. Corporations were heavily fined for illegalities. Many of their senior-level executives were indicted, convicted, and sent to prison.

It takes courage to speak up against complacency and injustice while others remain silent. But that's what leadership is.

The positive outlook that optimists project does not come from ignoring or denying problems. Optimists simply assume that problems are temporary and can be solved, so optimists naturally want more information about problems because then they can get to work and do something. Pessimists are more likely to believe that there is nothing they can do anyway, so what's the point of even thinking about it?

The best way for business to move out of the Hall of Shame is to demonstrate a commitment to social causes. This also makes business sense. A focus on solving social problems has motivational benefits in lean economic times.