Having the right message is what matters. It's not who you reach, it's what you say.

In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?

Passion doesn't create commitment; commitment creates passion. To what are you committed?

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.