If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

No trade will be made unless they want the thing more than they want their money.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

Numerals are images of amounts. But the amounts they represent are real.

Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

A visual image is a simple thing, a picture that enters the eyes.