Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?
Roy H. WilliamsThe first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. WilliamsHaving the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams