Roy H. Williams Quotes

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!

Lives, like money, are spent. What are you buying with yours?

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Passion doesn't create commitment; commitment creates passion. To what are you committed?

A visual image in the hand of an artist is merely a tool to trigger a mental image.

Numerals are images of amounts. But the amounts they represent are real.

Take your inspiration from wherever you find it, no matter how ridiculous.

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

The salability of an item can often be improved while the value itself remains unchanged.

Contrary to popular belief, Americans don't hate advertising.

Live and “love to be fascinated.

The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?

A visual image is a simple thing, a picture that enters the eyes.

Writing good ads is easy when you have something to say.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

Our actions are all that separate our daydreams from our goals.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

A good story often increases the salability of an item without increasing its actual value.

One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.

Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

The risk of insult is the price of clarity.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

Embarrassment, or the risk of it, accompanies all your important choices.

Turning the other cheek isn't submissive. It's defiant.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

A meaningless statement remains meaningless no matter how often it's heard.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

Having the right message is what matters. It's not who you reach, it's what you say.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.

The first step in exceeding your customer's expectations is to know those expectations.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

No trade will be made unless they want the thing more than they want their money.