You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

A good story often increases the salability of an item without increasing its actual value.