You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

Small thoughts fit easily into a closed mind, but big thoughts require an open one.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

Passion doesn't create commitment; commitment creates passion. To what are you committed?

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.