A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. WilliamsPeople don't trade money for things when they value their money more highly than they value the things.
Roy H. WilliamsConsequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. WilliamsA smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams