Embarrassment, or the risk of it, accompanies all your important choices.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

Small thoughts fit easily into a closed mind, but big thoughts require an open one.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

The salability of an item can often be improved while the value itself remains unchanged.

Follow a trail of bold mistakes and at the end of them you will find a genius.