Embarrassment, or the risk of it, accompanies all your important choices.

Having the right message is what matters. It's not who you reach, it's what you say.

Numerals are images of amounts. But the amounts they represent are real.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Writing good ads is easy when you have something to say.