I definitely think about the types of girls that I think would like a certain thing, but at the end of the day it's the most pure expression of myself, let's say, what I'm doing and what I want to create.
Rumi NeelyI've always been into chokers. They're definitely having a big moment right now, and that's so cool.
Rumi NeelyAny type of commercialization or, like I said, watering that idea down would be so damaging and frankly, be pretty uninspiring to me, because the fact that every piece is like my dream thing that I just can't get enough of and am just so excited to wear, is just the whole point of it.
Rumi NeelyEverything kind of was leading towards that and I had so many specific ideas always about how exactly I wanted something to look. I would customize so many things in my wardrobe that were vintage or things that I was buying, and it just really all aligned and the timing was perfect.
Rumi NeelyI can get into my own head [and] not have to really envision that girl. I am that girl and I know what I want something to feel like and move like. It's really inspiring, of course, to see so many girls wearing the line and I love their take on it, it almost feels like this religion or something at this point. It's really exciting.
Rumi Neely