Any type of commercialization or, like I said, watering that idea down would be so damaging and frankly, be pretty uninspiring to me, because the fact that every piece is like my dream thing that I just can't get enough of and am just so excited to wear, is just the whole point of it.

I definitely think about the types of girls that I think would like a certain thing, but at the end of the day it's the most pure expression of myself, let's say, what I'm doing and what I want to create.

I started my blog - never thought that would have an audience, and that turned into such a huge, life-changing career for me. I definitely wanted it, I just didn't fully plan on it, of course.

I can get into my own head [and] not have to really envision that girl. I am that girl and I know what I want something to feel like and move like. It's really inspiring, of course, to see so many girls wearing the line and I love their take on it, it almost feels like this religion or something at this point. It's really exciting.

It's really cool because it's all exactly my vision. I'm not watering anything down.

In the beginning I just was dreaming about working in fashion at all, no matter what the role would be, and it just seemed so unlikely. I was living in San Diego and it seemed so far away.

I think that our strength is actually how niche our product is, and not that it's very commercial and very similar to things that are out there already.