I've been so lucky that there's been such an intense and positive response to the line. It's one of the craziest things.
Rumi NeelyEverything kind of was leading towards that and I had so many specific ideas always about how exactly I wanted something to look. I would customize so many things in my wardrobe that were vintage or things that I was buying, and it just really all aligned and the timing was perfect.
Rumi NeelyI started my blog - never thought that would have an audience, and that turned into such a huge, life-changing career for me. I definitely wanted it, I just didn't fully plan on it, of course.
Rumi Neely