You don't need to make the structure complicated, in fact you shouldn't. All you need is for every employee to know who their manager is.

I myself used to believe ideas didn't matter that much, but I'm very sure that's wrong now.

By the way, that's my number one piece of advice if you're going to join a startup: pick a rocket ship.

As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.

People that are really smart and that can learn new things can almost always find a role in the company as time goes on.

You want to continue to be run by great products, not process for it's own sake.

If it works out, you're going to be working on this for 10 years.