The way to have a company that executes well is you have to execute well yourself.

I think as a rough estimate, you should aim to give about 10% of the company to the first 10 employees.

People that are really smart and that can learn new things can almost always find a role in the company as time goes on.

Whatever the founder cares about, whatever the founders think are the key goals, that's going to be what the whole company focusses on.

Obsess about the quality of the product.

Long term thinking is so rare anywhere, but especially in startups. This is a huge advantage if you do it.

Keep salaries low and equity high. Keep the organization as flat as you can.