If you can just learn to think about the market first, you will have a big leg up on most people starting startups.

I believe in fighting with investors to reduce the amount of equity they get and then being as generous as you possibly can with employees.

The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other.

So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.

... you can think about that for everyone you hire: will I bet the future of this company on this single hire? And that's a tough bar.

It's easy to move fast or be obsessed with quality, but the trick is you have to do both at a startup.

You have to be intense. This only comes from the CEO, this only comes from the founders.