It's difficult to get large groups of people, to the extreme levels of focus and productivity that you need, for a startup to be successful.
You need conviction in your own beliefs, and the willingness to ignore others naysaying.
The biggest PR hack you can do, is not hire a PR firm.
Remember that the idea will expand, and become more ambitious as you go.
In YC experience, 2 or 3 co-founders seems to be about perfect.
You have to be decisive. Indecisiveness is a startup killer.