Be suspicious of any work that is not building product or getting customers.

The idea should come first, the startup should come second.

The best people know that they should join a rocketship.

For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.

Every company has a rocky beginning.

You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three.

... if you talk to say any of the first 40 or 50 employees, they all feel like they were a part of the founding of the company.