It's become popular in recent years to say that the idea doesn't matter.
You can win with the best product, the best price, or the best experience.
You need unstoppable people. You want people that are just going to get it done.
Because it's one of these sort of connections between nodes- every pair of people adds communication overhead.
The biggest PR hack you can do, is not hire a PR firm.
The best ideas often look terrible at the beginning the truly good ideas, don't seem like they're worth stealing.