... you want to be proud of how much you can get done with a small numbers of employees.

Founders need to figure out what the message of the company is going to be.

You can basically change everything in a startup but the market.

Before 20 or 25 employees, most companies are structured with everyone reporting to the founder. It's totally flat.

Aim to be the best in the world at whatever you do professionally. Even if you miss, you'll probably end up in a pretty good place.

For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.

If you ever take your foot off the gas pedal, things will spiral out of control, snowball downwards.