It's become popular in recent years to say that the idea doesn't matter.
So always keep momentum, it's this prime directive for managing a startup.
It really is true that you become an average of the people you spend the most time with.
The best source by far for hiring is people that you already know and people that other employees in the company already know.
So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.
It's better to have a few users love your product than for a lot of users to sort of like it.