Whatever the founder cares about, whatever the founders think are the key goals, that's going to be what the whole company focusses on.

Founders are usually very stingy with equity to employees and very generous with equity to investors. I think this is totally backwards.

Just put a little pin in your mind: when you cross 50 employees, there are a new set of HR rules that you have to comply with.

I really believe that the single hardest thing in business is building a company that does repeatable innovation... and just has this ongoing culture of excellence as it grows.

Great execution is at least 10 times more important and a 100 times harder than a good idea.

A third advantage of mission oriented companies, is that people outside the company are more willing to help you.

By the way, that's my number one piece of advice if you're going to join a startup: pick a rocket ship.