Whatever the founder cares about, whatever the founders think are the key goals, that's going to be what the whole company focusses on.

Unpopular but right is what you're going for.

More important than starting any startup, is getting to know a lot of potential co-founders.

Founders are usually very stingy with equity to employees and very generous with equity to investors. I think this is totally backwards.

I really believe that the single hardest thing in business is building a company that does repeatable innovation... and just has this ongoing culture of excellence as it grows.

The most important thing is that there is clear reporting structure and everyone knows what it is.

You can basically change everything in a startup but the market.