Whatever the founder cares about, whatever the founders think are the key goals, that's going to be what the whole company focusses on.

... but the pendulum has swung way out of whack here. A bad idea is still bad, and the pivot happy world we're in today feels suboptimal.

You want an idea that not many other people are working on, and it's okay if it doesn't sound big at first.

Study the unusually successful people you know, and you will find them imbued with enthusiasm for their work which is contagious. Not only are they themselves excited about what they are doing, but they also get you excited

Startups are not the best choice for work-life balance, and that's sort of just the sad reality.

Be suspicious of any work that is not building product or getting customers.

If you have several ideas that all seem pretty good, work on the one that you think about, when you're not trying to think about work.