So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.

You also want to fire people who a) create office politics, and b) who are persistently negative.

It's become popular in recent years to say that the idea doesn't matter.

As long as you keep doing the right thing and have the best product, you can beat the bigger company.

Study the unusually successful people you know, and you will find them imbued with enthusiasm for their work which is contagious. Not only are they themselves excited about what they are doing, but they also get you excited

As you grow, the productivity I think, goes down with the square of the number of employees if you don't make an effort.

When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30.