So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.

Unfortunately the trick to great execution is to say no a lot.

Startups are very hard no matter what you do; you may as well go after a big opportunity.

If you can just learn to think about the market first, you will have a big leg up on most people starting startups.

So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.

No matter what you choose, build stuff and be around smart people.

No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.