So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.

These all sounded really bad, but they turned out to be good. If they had sounded really good, there would have been too many people working on them.

When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30.

Keep salaries low and equity high. Keep the organization as flat as you can.

Every company has a rocky beginning.

So you should always stay on top of people's vesting schedules.

Ideas by themselves are not worth anything, only executing well is what creates value.