You have to be intense. This only comes from the CEO, this only comes from the founders.
AirBnB happened because Brian Chesky couldn't pay his rent, but did have some space.
Because so few people make an actual long term commitment to what they're building, the ones that do have a huge advantage.
The startups that do well are the ones that are working all the time.
The way you get deals done and the way you get good terms, is to have a competitive situation.
Be suspicious of any work that is not building product or getting customers.