As the company grows and about this 25 or so employee size, your main job shifts from building a great product to building a great company.

Press releases are easier to write than code, and that is still easier than making a great product.

If you don't need it yourself, and you're building something that someone else needs, realize you're at a big disadvantage.

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.

You should be able to describe any employee as an animal at what they do.

Investors will sort of like write the check and then, despite a lot of promises, don't usually do that much; sometimes they do.

Most things are not as risky as they seem.