As the company grows and about this 25 or so employee size, your main job shifts from building a great product to building a great company.

As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.

You can basically change everything in a startup but the market.

Cofounder relationships are among the most important in the entire company.

In general don't start a startup you're not willing to work on for ten years.

... how much time you should be spending on hiring? The answer is 0 or 25 percent.

It really is true that you become an average of the people you spend the most time with.