As the company grows and about this 25 or so employee size, your main job shifts from building a great product to building a great company.

A board member of mine used to say sales fix everything in a startup, and that is really true.

One thing that founders forget is that after they hire employees, they have to retain them.

... but actually it sucks to have a lot of employees, and you should be proud of how few employees you have.

Facebook has this famous poster that says move fast and break things. But at the same time they manage to be obsessed with quality.

The biggest PR hack you can do, is not hire a PR firm.

You need conviction in your own beliefs, and the willingness to ignore others naysaying.