You have to find a small market in which you can get a monopoly and then quickly expand.
If you want something in a deal, just ask for it.
You want to think about what is the path for my first 10 or 15 employees going to be as the company grows.
One of the great and terrible things about starting a start up is that you get no credit for trying.
Good startups usually take 10 years.
Firing people is one of the worst parts of running a company. Actually in my own experience, I think it is the worst.