I myself used to believe ideas didn't matter that much, but I'm very sure that's wrong now.

Don't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.

You cannot create a market that doesn't want to exist.

Startups are very hard no matter what you do; you may as well go after a big opportunity.

You don't need to make the structure complicated, in fact you shouldn't. All you need is for every employee to know who their manager is.

Because so few people make an actual long term commitment to what they're building, the ones that do have a huge advantage.

The best ideas often look terrible at the beginning the truly good ideas, don't seem like they're worth stealing.