Even though plans themselves are worthless, the exercise of planning is very valuable and totally missing in most startups today.
Sam AltmanStudy the unusually successful people you know, and you will find them imbued with enthusiasm for their work which is contagious. Not only are they themselves excited about what they are doing, but they also get you excited
Sam AltmanDon't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.
Sam Altman