Unfortunately the trick to great execution is to say no a lot.

It's really easy to get PR with no results & it actually feels like you're really actually cool, but in a year you'll still have nothing.

Why now, why is this the perfect time for this particular idea, and to start this particular company?

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

The other piece besides focus for execution is intensity. Startups only work at a fairly intense level.

The best source by far for hiring is people that you already know and people that other employees in the company already know.

The biggest PR hack you can do, is not hire a PR firm.