It's become popular in recent years to say that the idea doesn't matter.

Study the unusually successful people you know, and you will find them imbued with enthusiasm for their work which is contagious. Not only are they themselves excited about what they are doing, but they also get you excited

You think you have this great idea that everyone's going to come join, but that's not how it works.

Founders are usually very stingy with equity to employees and very generous with equity to investors. I think this is totally backwards.

Share results (financial and key metrics) with the company every month.

You need to have a culture where people have very high quality standards in everything the company does, but still move quickly.

A lot of people treat choosing their cofounder with even less importance than they put on hiring. Don't do this.