Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.

We hear again and again from founders, that they wish they had waited to start a startup until they came up with an idea they really loved.

For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.

Unpopular but right is what you're going for.

The track record for founders that don't already know each other is really bad.

If you don't love and believe in what you're building, you're likely to give up at some point along the way.

You want to continue to be run by great products, not process for it's own sake.