Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.

If you pivot, do it fully and with conviction. The worst thing is to try to do a bit of the old and the new-it's hard to kill your babies.

You can win with the best product, the best price, or the best experience.

The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other.

... you want to be proud of how much you can get done with a small numbers of employees.

... fire fast when it's not working. It's better for the company, it's also better for the employee.

Why now, why is this the perfect time for this particular idea, and to start this particular company?