Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.

Startups are very hard no matter what you do; you may as well go after a big opportunity.

If it takes more than a sentence to explain what you are doing, it's almost always a sign that what you are doing is too complicated.

Or a way to stay on strangers couches, that just sounds terrible all around.

You have to save the vision speeches for when the company is winning. When you're not winning, you just have to get momentum back.

A third advantage of mission oriented companies, is that people outside the company are more willing to help you.

Why couldn't it have been done 2 years ago, and why will 2 years in the future be too late?