Keep salaries low and equity high. Keep the organization as flat as you can.

The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other.

You need to have a culture where people have very high quality standards in everything the company does, but still move quickly.

Someday, you need to build a business that's difficult to replicate. This is an important part of a good idea.

At the beginning, you should only hire when you have a desperate need to.

The best ideas often look terrible at the beginning the truly good ideas, don't seem like they're worth stealing.

You'll get more support on a hard, important, project than a derivative one.