Keep salaries low and equity high. Keep the organization as flat as you can.

You want an idea that turns into a monopoly. But you can't get a monopoly, in a big market right away; too much competition for that.

Founders are usually very stingy with equity to employees and very generous with equity to investors. I think this is totally backwards.

As the company grows and about this 25 or so employee size, your main job shifts from building a great product to building a great company.

... if you talk to say any of the first 40 or 50 employees, they all feel like they were a part of the founding of the company.

Startups are very hard no matter what you do; you may as well go after a big opportunity.

In the beginning of a company, there is no management and this actually works really well.