Keep salaries low and equity high. Keep the organization as flat as you can.

When it comes to starting startups, in many ways, it's easier to start a hard startup than an easy startup.

You also want people who are maniacally determined and that is slightly different than having a risk tolerant attitude.

You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three.

Employees will only add more value over time.

Losing focus is another way that founders get off track.

When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30.