Keep salaries low and equity high. Keep the organization as flat as you can.

One thing that founders forget is that after they hire employees, they have to retain them.

Investors will sort of like write the check and then, despite a lot of promises, don't usually do that much; sometimes they do.

Long term thinking is so rare anywhere, but especially in startups. This is a huge advantage if you do it.

You don't need to make the structure complicated, in fact you shouldn't. All you need is for every employee to know who their manager is.

Later, you should learn to hire fast and scale up the company, but in the early days the goal should be not to hire. Not to hire.

Every first time founder waits too long, everyone hopes that an employee will turn around. But the right answer is to fire fast.