Remember that the idea will expand, and become more ambitious as you go.

In the early stage of a startup, hiring senior people is usually a mistake. You just want people that get stuff done.

People that are really smart and that can learn new things can almost always find a role in the company as time goes on.

Mediocre founders spend a lot of time talking about grand plans, but they never quite make a decision.

At the beginning, you should only hire when you have a desperate need to.

If it works out, you're going to be working on this for 10 years.

You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three.