Remember that the idea will expand, and become more ambitious as you go.

M&A negotiations feel really fun. This is one of the biggest killers of companies, is they entertain acquisition conversations.

As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.

It's really easy to get PR with no results & it actually feels like you're really actually cool, but in a year you'll still have nothing.

One thing that often disrupts momentum and really shouldn't is competitors.

If you pivot, do it fully and with conviction. The worst thing is to try to do a bit of the old and the new-it's hard to kill your babies.

If you compromise and hire someone mediocre you will always regret it.